Description
You dont have a brand-whether its for a company or a product-until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you wont find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. Youll learn:
What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.
Author: Rob Meyerson
Binding Type: Paperback
Publisher: Business Expert Press
Published: 12/14/2021
Pages: 194
Weight: 0.59lbs
Size: 9.00h x 6.00w x 0.41d
ISBN: 9781637421550
Language: English
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