Description
Put into practice todays winning strategy for achieving success in high-end sales
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. Its the method being used by one-half of all Fortune 500 companies to train their sales forces, and heres the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:
Individual diagnostic exercises
Illustrative case studies from leading companies
Practical planning suggestions
Provocative questionnaires
Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
Author: Neil Rackham
Binding Type: Paperback
Publisher: McGraw-Hill Companies
Published: 06/22/1996
Pages: 224
Weight: 0.85lbs
Size: 9.10h x 7.20w x 0.50d
ISBN: 9780070522350
Language: English
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