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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing – Hardcover-Fast Shipping

Original price was: $178.18.Current price is: $44.54.

SKU: 7833109758087 Category:

Description

by
D. Sutton (Author)

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Author Biography

DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children’s Zone as Director of Communications.

Number of Pages: 210Dimensions: 0.7 x 8.3 x 5.6 INIllustrated: YesPublication Date: October 13, 2009

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