Public Relations Planning, Research, and Measurement – Paperback-Fast Shipping

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by
Mark Hunter LaVigne (Author),
Colin Babiuk (Author)

With contributions by Kim Blanchette and Colleen Killingsworth

Introduction by Daniel Granger

This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers:

• the creation of executive summaries using the RACE formula;
• research and analysis;
• the setting of goals and objectives;
• identification of target audiences and key messages;
• development of strategies, tactics, timelines, and budgets;
• effective use of human resources in a campaign; and
• evaluation of a campaign’s outcome.

Case studies of real-life campaigns round out this invaluable guidebook.

Number of Pages: 66Dimensions: 0.14 x 9 x 6 INPublication Date: July 25, 2023