Description
In April of 2000, Gary Erickson turned down a million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, hes working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?
Raising the Bar tells the amazing story of Clif Bars Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bars ascent from a homemade energy bar to a million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Ericksons life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada rangeas inspiration for his philosophy of business. Throughout the book, Ericksona competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneurconvinces us that sustaining ones employees, community, and environment is good business.
If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.
Author: Gary Erickson
Binding Type: Paperback
Publisher: Jossey-Bass
Published: 10/01/2006
Pages: 368
Weight: 1.25lbs
Size: 8.90h x 5.90w x 1.00d
ISBN: 9780787986711
Language: English
This title is not returnable
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